Dr. Martens is celebrating their 50th anniversary, and Blind was invited to join the party. Dr. Martens asked 10 artists to record their version of a cult classic track that represents the spirit of the people who’ve worn DM’s over the past 50 years. One of the songs selected was Cinematic Orchestra’s rendition of the classic, “Lilac Wine,” made popular in the early 90s by Jeff Buckley. Blind was asked to direct the video, which would not include talent, but was given no other creative parameters.
With Shanghai expecting 70 million visitors for its historic 2010 World Expo, some of the world’s most prominent companies are staging memorable ads at the 242 displays, representing 192 nations and 50 international organizations. The six-month expo, which opened May 1 and runs until Oct. 31, presented American Airlines with the perfect opportunity to promote its brand in general, and its nonstop service from Beijing and Shanghai to Chicago, in particular. The airline giant, through the creative team at TM Advertising, American’s long-standing agency of record, enlisted Blind to produce a memorable spot that will air in multiple locations, including the huge outdoor screen at the USA Pavilion and as in-flight entertainment on selected international American Airlines flights.
Let’s be honest…. we’ve got a crush on Bear Grylls. We’ve been harboring these feelings for some time now, with no healthy avenue for the hero-worship we feel in our hearts. We tune in to “Man vs. Wild” religiously, watching Bear defy death and steal another little piece of our hearts in a single bound. Well now Bear is going urban, and we say it’s about time.
To announce the upcoming new Windows Phone 7 Series, Crispin Porter + Bogusky partnered with Blind to create a brief, yet engaging introductory video. The piece covers the backstory of current smart phones and highlights a few key problems with the way they function. To avoid making the story a bit too dry, the idea was to build a virtual representation of the smart phone and to personify the apps within the phone, by way of some fun actors and animated interfaces. As the main character becomes increasingly disappointed interacting with the apps, the solution is presented: the new Windows Phone. She escapes into the living breathing real world where the features of the new phone are highlighted.
It’s no secret that we love playing video games. Give us a gun, a few friends and we’re happy as a clam. Just don’t call us for a few day. So naturally, when Ubisoft came calling about creating an updated mnemonic for their brand Tom Clancy’s, it was pretty much a head shot with a 50 cal sniper gun (in non geek terms, that translates to “hellz yeah.”) The objective was rather straightforward, update the familiar Tom Clancy’s “Clang” tag for use in games, commercials and theatrical applications and integrate it with the Ubisoft brand into a neat 5 second package. Okay, so maybe it wasn’t that simple.
So what’s it like when you can no longer feel? What happens when sadness, anger and joy give way to apathy? The tragic character in our latest music video for alt-rock band, The Raveonettes’, demonstrate the consequences of denying your emotions.
Blind Director Tom Koh is helping ramp up the second season of the Steven Spielberg produced Showtime hit series “United States of Tara” with a :55 promo that cleverly portrays the multiple personality disorder of main character Tara Gregson (Emmy Award-winner Toni Collette). Blind tapped into its own multiple personalities to produce the spot in a tight timeframe, handling all production, editorial and post/FX to create a flawless and riveting combination of live action and CG. Koh served as director for all live action and creative directed the entire post/FX process
Me O’Clock time!
Take a moment to indulge in a decadent new Jello spot for Draft FCB! Vanessa and the Blind team were pleased to partner with director Linus Ewer for a second time, and embarked upon an extensive design exploration. The final streamlined spot is a yummy reminder to take a little “me” time!
Director, Allen Martinez, ran into a problem after wrapping his shoot in Downtown Los Angeles. He had exhausted his budget shooting the live-action for his dark, Sci-Fi thriller, Bits & Pieces, but had a :60 expository montage to complete. He turned to Blind’s Executive Creative Director and Art Center classmate, Chris Do for some help. Blind, happily agreed.
Syfy returned to Blind to bring this co-branded spot with Honey Nut Cheerios to life. The challenge was not only to integrate HNC’s unique brand into the new look of Syfy, but also to find an engaging way to promote the new Honey Nut Cheerios Augmented Reality city. Utilizing new technologies to create a more immersive experience would create a whole new way of having your breakfast cereal, and it was up to Blind to get the word out.
Blind is breathing magic into this holiday season in a sparkling new spot for Glade. Watch as a woman lights a candle, transforming her wintry house in to a glowing wonderland. The elves at Blind worked tirelessly to create an elegant spot that seamlessly transitions between CG and live action, bringing warmth and cheer to a tv near you!
