Blind Director Tom Koh is helping ramp up the second season of the Steven Spielberg produced Showtime hit series “United States of Tara” with a :55 promo that cleverly portrays the multiple personality disorder of main character Tara Gregson (Emmy Award-winner Toni Collette). Blind tapped into its own multiple personalities to produce the spot in a tight timeframe, handling all production, editorial and post/FX to create a flawless and riveting combination of live action and CG. Koh served as director for all live action and creative directed the entire post/FX process
Blind prides itself on providing our clients with exceptional work and, just as important, an excellent experience. If you are a Creative Director who gets it, can mentor and motivate a creative team, are constantly reviewing, perfecting and optimizing the creative process, we’d like to hear from you for the Creative Director position in our New York office.
Me O’Clock time!
Take a moment to indulge in a decadent new Jello spot for Draft FCB! Vanessa and the Blind team were pleased to partner with director Linus Ewer for a second time, and embarked upon an extensive design exploration. The final streamlined spot is a yummy reminder to take a little “me” time!
Director, Allen Martinez, ran into a problem after wrapping his shoot in Downtown Los Angeles. He had exhausted his budget shooting the live-action for his dark, Sci-Fi thriller, Bits & Pieces, but had a :60 expository montage to complete. He turned to Blind’s Executive Creative Director and Art Center classmate, Chris Do for some help. Blind, happily agreed.
Syfy returned to Blind to bring this co-branded spot with Honey Nut Cheerios to life. The challenge was not only to integrate HNC’s unique brand into the new look of Syfy, but also to find an engaging way to promote the new Honey Nut Cheerios Augmented Reality city. Utilizing new technologies to create a more immersive experience would create a whole new way of having your breakfast cereal, and it was up to Blind to get the word out.
Blind is breathing magic into this holiday season in a sparkling new spot for Glade. Watch as a woman lights a candle, transforming her wintry house in to a glowing wonderland. The elves at Blind worked tirelessly to create an elegant spot that seamlessly transitions between cg and live action, bringing warmth and cheer to a tv near you!
When Ground Zero producer, Randy Morton, called about a cool PSA that required a unique type solution, Blind Executive Creative Director, Chris Do and the Blind team couldn’t say no. ‘€œMost of what we do is in service of large corporations. It’s nice to work on something that might make a difference,’€ says Do. All companies involved including Go Film, Ashe and Spencer and Cut + Run contributed time and resources to building a memorable spot. The novel concept gives voice to drugs and alcohol. It’s geared as much to teenagers as it is to parents.
Blind and St. Louis agency Osborn-Barr teamed up to promote Asgrow, a brand of soybean seed, developed to help growers maximize yield, productivity and profitability. With the concept entitled ‘€œMidas Touch,’€ the viewer goes inside the lab where Asgrow researchers have developed the seed. We see the scientists working and witness as plants magically begin to grow. We move from the lab to the farm and meet a farmer. He’s got the touch too! As he surveys his fields in the afternoon light, soybean plants grow behind him. After following our farmer into a vast field, verdant and thriving with healthy soybean plants, the spot resolves by revealing a featured plant holding the legendary five bean pod as the farmer looks on proudly.
Saving is always in season at Walgreens.
In June, an Executive Producer from ShortCut Film in Seoul, South Korea called with a fascinating proposition: Would we be open to collaborating with LA based artist/designer, Adhemas Batista, on a spot for Korea Financial Investment Association?
We were intrigued.
Take the old SciFi. Plus something unexpected. Add it all up and what do you get?
Our Syfy “Equations” campaign of course.
As a part of the Syfy launch, Blind created this series of IDs to convey the spirit of the new network. Iconic characters and elements transform and transition the Sci Fi logo to the new Syfy, demonstrating the concept of ‘€œImagine Greater’€ in unexpected and engaging ways.
