Where Movies Come From
Where do movies come from?The Newport Beach Film Festival is back, bringing together a diverse selection of films from all over the globe. Creative Director Tom Koh and the Blind team jumped in for a third year to direct, design and animate the commercial to promote the festival. This years spot focuses on what happens when you dim the lights on a filmmaker and an idea.
Fourth & Inches
If you could see and hear an athlete’s intensity, what would it look like? What would it sound like? There are few more dramatic moments in football than fourth and inches. The entire game can turn on this one single play which in turn can hinge on the actions of just one player. All of the training and preparation comes down to this moment, and it’s the perfect setting for these new spots for Russell Athletic.
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Symbicort
Early this year Creative Director Tom Koh teamed up with our NY office to launch a fresh new brand spot for Astra Zeneca’s pharmaceutical product, Symbicort. It being the products first broadcast ad campaign, the expectation was for these spots to not only establish a memorable image for the brand but to set them apart from the competition. Expanding on the existing brand element of the human silhouette, Blind created a world rich with color and dimension to bring the spot to life.
April 2008
We are pleased to announce our new East Coast rep, Carolyn Hill! In her life outside of finding crazy cool work for Blind, Carolyn is a respected poet whose work has been published by a number of reputable literary reviews. Carolyn’s poetry was most recently seen in The Mississippi Review, and we are thrilled to have her many talents on our team!
In a move befitting his long history with Blind, Sakona Kong has signed on to provide creative leadership as Art Director. A former Blind intern and student of Chris Do at the Otis College of Art and Design, Sakona spent time freelancing around town, contributing his skills in design, illustration and animation to a number of high profile campaigns including Scion, Spike, Electronic Arts, Apple, Target, Budweiser, Fox and Kyocera. Having come full circle, we are thrilled to have Sakona back in the fold!
It’s standing room only in Blind’s trophy cabinet these days, thanks to a recent influx of little silver and bronze men. The 2007 Telly Awards honored Blind with 11 statues, recognizing our team’s hard work and artistry in a variety of categories.
“Vending Machine,” Blind’s innovative promo package for NFL on Fox, garnered a coveted silver award in the Sports/Sporting Events category and also snagged a bronze for Use of Animation.
Justin Timberlake’s music video “LoveStoned,” Cellular South spot “Bus Club” and the XBox 360 campaign were honored with two Tellys each, bringing home bronze statues in the music video, graphics and animation categories.
Other Blind winners included LA Times “Sunglasses” and Newport Beach Film Festival promo “Elves in Outer Space.” Congratulations to all our winners!
Gap: Sound of Color
What do black and white sound like? To promote their colorful spring and summer collections, Gap enlisted Chris Do and the Blind team to create a video for Danish post-punk duo Sune Rose Wagner and Sharin Foo, better known as The Raveonettes. With only three weeks to conceive and complete the project, the team executed an edgy and elegant exploration of the contradictory forces that black and white … www.soundofcolor.com
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EA SKATE: Hardcore Simplicity
How do you grab the hard-core skater by the short hairs and still differentiate your new breakout skate-genre IP from the Tony Hawk franchise? That was the gauntlet EA tossed at the feet of the design team at Blind. While not known as a print based design company, Blind proved up to the challenge.
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