Congrats to the Blind team for picking up a Gold and Bronze ADDY Award for their work on Gap: Sound of Color and Oppenheimer in the category of Animation/Special Effects. With over 60,000 entries annually, the ADDY Awards are the world’s largest and arguably toughest advertising competition.
Just before years end, the CW network approached us to create the promos for the new season of their hit show, America’s Next Top Model. The network had come with a photo shoot of the models already complete, looking to see what could be done. This season’s image campaign explored the idea of “folds” as a conceptual hook and aesthetic.
Web Agency, Organic, Inc. approached us with an interesting challenge of creating an interactive web experience for the 2009 Jeep Patriot international campaign. The task was to create eight :10 second animations which could be interchangeably strung together, forming a “choose your own adventure” test drive. But, this wasn’t your typical day behind the wheel. Conceptually, this was drawn from the imagination of one driver’s recollection of the most amazing test drive experience. Ever see Sasquatch, a giant octopus, hundreds of colored frogs, and a cloud of singing locusts while on the road?
Blind paints a pretty picture in a soothing new spot for Vagisil. Intricate, hand-drawn textures were painted onto live action footage, seamlessly integrating the talent into the watercolored storybook world of the spot. Uncomfortable, intrusive symptoms are swiftly transformed into beautiful, fresh landscapes in these lovely spots created in conjunction with agency Combe, Incorporated. Take a look!
The Skate revolution continues with Skate2. Jump back on the sticks and skate it your way. Bro, you should do some nollie 5-0s.
In this episode of The Take Back Squad, Blind provides titles and character ID’s to help the crack team of hoodlumz Eric Koston, Terry Kennedy, and Bob Dyrdek take back the streets of San Vanelona in a retro inspired mash up of old school skate and 70′s/80′s action shows. Check it out.
See also: Blind’s previous work, logo and box art design exploration, for the original EA Skate.
We’re happy to announce that Crips and Bloods: Made in America opens at the IFC Theater in New York this Friday 23 January and then in Los Angeles at the Laemmle Sunset 5 on February 6. The film has been shortlisted for the Best Documentary Oscar. This marks the third theatrical collaboration between Creative Director, Tom Koh and filmmaker Stacy Peralta (Dogtown and Z-Boys, Riding Giants). It’s been some time since we worked on the film, so we’re excited to see it on the big screen.
In these challenging economic times, it’s hard to make sense of what’s going on. That’s why, now more than ever, agencies and their clients are looking for new ways to save money on production while not compromising on creative excellence. In light of the looming economic news, no one would fault a company like OppenheimerFunds for panicking. Instead, they did just the opposite. With the help of agency Euro RSCG, OppenheimerFunds proceeded with a bold new campaign that reaffirms audiences about their long-term, disciplined investment approach. However, they needed a prudent way to move forward.
Blind’s President and Executive Creative Director is featured as one of the creative voices in insight, Communication Arts “weekly dialog with a visual communications professional, filled with thought-provoking ideas about creativity, work and life”.
Adding to the list of projects Blind has joined together with documentary filmmaker Stacy Peralta comes Crispin Porter + Bogusky’s “Whopper Virgins” campaign for Burger King. The filmmaker and agency scoured the world, seeking out those who had no knowledge of a burger’s existence and conducted the ultimate taste test between the Whopper and McDonald’s Big Mac. Could it be possible? After traveling through exotic and outlying regions, running burgers from cities to villages and hauling a broiler by helicopter, they found their answer.
Take a trip through a cold, modern GPS landscape. The sterile 3d neighborhood becomes frighteningly real when audiences discover that the navigation system’s path is in fact the deadly trajectory of a stray bullet, headed straight for a little girl. Blind was thrilled to join Martin Williams in spreading this important message about the impact of gun violence and stray bullets on innocent bystanders. Check out the spot, then head to EndGunViolence.com to find out how you can help to make our world a safer place!
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Exhibit is CommArts daily showcase of outstanding examples of graphic design and advertising including packaging, print ads, television commercials, direct mail, catalogs, CD covers, books and posters.