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Better Place

Making the world a better place, one battery-powered electric vehicle at a time. The Blind team recently partnered with agency Addis Creson to create an opening animation for the Better Place web site to help spread the vision of sustainable, zero-emission transportation
as a service.

To learn more about the Better Place plan, check out the Wired magazine cover story this month, or to get directly involved in the ongoing effort to help people live free from oil, visit the web site at: http://www.betterplace.com/.

From Engadget, read more about the billion dollar plan to bring a city-wide electrical grid and battery exchange service to the Bay Area.

New York Times writer, Thomas L. Friedman, writes the op-ed piece “While Detroit Slept“ in reaction to the bail out of the big 3 automakers, in lieu of innovative companies like Better Place. Founder, Shai Agassi, recently announced partnerships with the state of Hawaii, Israel, Australia, the San Francisco Bay area and Denmark with plans of electric cars hitting the road in 2011.

Here’s an interview with Shai Agassi as reported by CBS News: Link

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Tiberium Key Art

We were invited by our friends over at EA to submit ideas for Tiberium, but due to factors beyond our control, the development never moved pass round 1. After going through the massive game document, we were able to create some comps that captured the major story points of the game.

Tiberium is a canceled tactical first-person shooter video game title set in the Command & Conquer universe, that was in development by EA Los Angeles. Tiberium was initially revealed when shots of the January 2008 issue of Game Informer were leaked, but was officially announced by EA just a day after. Prior to the announcement, the game had been in production for two years

In the first previews of the game by GameSpot and IGN, it was confirmed Tiberium uses a game engine based on Unreal Engine 3. On January 18, 2008, a trailer of Tiberium was released on GameTrailers with a message of more to come on January 25. It would have been, to date, the only C&C game not to include “Command & Conquer” in its title.

Tiberium was cancelled on September 30, 2008 due to the game’s failure to meet “quality standards set by the development team and the EA Games label”. Kotaku reported Mariam Sughayer, EA spokesperson, saying “EA has suspended work on Tiberium effective immediately. The game was not on track to meet the high quality standards set by the team and by the EA Games Label. A lower quality game is not in the best interest of the consumers and would not succeed in this market.”

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How Stuff Works?

HowStuffWorks.com is an online resource for millions of people of all
ages, providing credible, unbiased, and easy-to-understand explanations of how the world actually works.

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Payless BOGO

It’s BOGO time!

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Branding for the Road…. And Everything Beyond

In what would soon become the first in a series of collaborations with RPA Interactive, Blind designed and executed two web-based tours for the Honda Accord. With Chris Do at the creative helm, the Blind team treated both Sedan and Coupe to sleek, two-minute explorations of car design and features. Click here to take the Sedan and Coupe tours.

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Honda Odyssey

The minivan gets a makeover in a new interactive tour for the Honda Odyssey. WIth the help of our friends at Wellbrand, Creative Director Chris Do and the Blind team realized this two-minute tour, adding a little sizzle to the family-friendly ride. This is the second collaboration between Blind and RPA Interactive as the agency works to bring all of the Honda vehicles to the web.

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Ride Ready

Fasten your seatbelt and take a rough and tumble trip inside the new Honda Pilot ! Our friends at RPA interactive enlisted the Blind team to bring this rugged ride to life on the web. This solid steel SUV is tricked out with tech gadgets and safety features galore, giving our animators plenty of places to play with typography and animation. The team also created two distinctive 3d introductions to the tour in a short amount of time, proving that they, like the Pilot, are forged of solid stuff. Visit the interactive site to check it out!

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The Ultimate Fighter 7

In the seventh season of the hit original Spike series, The Ultimate Fighter, we see Team Rampage line up against Team Forrest. This time the contestants must fight their way onto the show.

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Symbicort

Early this year Creative Director Tom Koh teamed up with our NY office to launch a fresh new brand spot for Astra Zeneca’s pharmaceutical product, Symbicort. It being the products first broadcast ad campaign, the expectation was for these spots to not only establish a memorable image for the brand but to set them apart from the competition. Expanding on the existing brand element of the human silhouette, Blind created a world rich with color and dimension to bring the spot to life.

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Where Movies Come From

Where do movies come from?The Newport Beach Film Festival is back, bringing together a diverse selection of films from all over the globe. Creative Director Tom Koh and the Blind team jumped in for a third year to direct, design and animate the commercial to promote the festival. This years spot focuses on what happens when you dim the lights on a filmmaker and an idea.