How do you grab the hard-core skater by the short hairs and still differentiate your new breakout skate-genre IP from the Tony Hawk franchise? That was the gauntlet EA tossed at the feet of the design team at Blind. While not known as a print based design company, Blind proved up to the challenge.
What better way to kick off the season than by putting together this year’s promo package for the NFL on FOX.
To promote the new line of Kyocera cell phones, VitroRobertson teamed with BL:ND to bring the concept of Eastern Inspiration and Western Innovation to life. Personalizing the connection between East and West, the spot focuses on a young, hip Japanese girl placing a cell-phone call to her cool-dude boyfriend in America. In turn, the call itself is illustrated as an abstraction by a cluster of butterflies making a magical journey from Tokyo to New York City.
The popularity of the UFC has exploded from it’s underground roots to spread far and wide in this new promo for the 6th season of SpikeTV’s hit show. With the recent partnership between SpikeTV and the UFC, the campaign was expanded to promote not only the show, The Ultimate Fighter, but to help brand Spike as the Home of the UFC
New Spots Posted:
“The Ultimate Fighter 6 Promo”
“Cellular South Whats Right”
Congrats to director, Robert Hales of HSI, for creating another award-winning music video for Gnarls Barkley. “Smiley Faces” took home Best Editing at this years 2007 MTV VMAs.
Named the best sports game of E3, “Skate” has hit the shelves sporting a fresh and edgy pack, courtesy of Blind. Check out EA’s hot new game and download our skate art to your dashboard.
After being homeless for a brief period, BL:ND NY has moved into new digs located at 37 W. 20th St. #307, T 212.989.1618. It’s not much space, but at least we can call it home. Stop by and say hello!
We’re busier than ever bringing the second in a series of three spots to life for Cellular South, which included live-action, design and effects. Just in time for baseball season, we’ve worked with Martin Williams to complete “A Perfect Game”. Batter up!
Continuing on the sports theme Fox enlisted our help to roll out new spots that are all about the vending machine. It was hairy at times, but we delivered a stunning package for the new season.
BL:ND has teamed with Spike TV for the sixth installation of TUF! Keep an eye out for these edgy promos featuring Hughes vs. Serra and stay tuned to find out who will be The Ultimate Fighter!
Japanese auto design bland? Not if Honda has anything to say about it. Join us and our friends over at RPA and WellBrand for the launch of Honda’s all-new (and formerly hush hush) 08 Accords Make mine black.
1702 Olympic Blvd.
Santa Monica, CA 90404
310 . 314 . 1618 ( t )
310 . 314 . 1718 ( f )
David Kleinman
Executive Producer
37 West 20th Street, #307
New York City, NY 10011
212 . 989 . 1618 ( t )
212 . 989 . 1718 ( f )
Nick Litwinko
Executive Producer
