Born & raised in the Lion City, Singapore in 1990, Sid studied design & motion principles under the tutelage of Charles Lee at Nanyang Polytechnic. Ever since young, he is fascinated by subculture, history, science fiction operas & animation. All of this grew on to his building and conjunction of planes, lines, constructivism & through motion.
Shortly after, he immediately went on to work & collaborate with many different design disciplines and creative forces such as CRITICA, Phunk Studio, Alvin Tan, Xavier Oon, Mindee Ong, Jed Tay, Singapore Armed Forces / MEDIA Committee, Infinite Frameworks, OgilvyOne Worldwide Singapore, IBM, CERTIS CISCO, Esplanade; Theatres At The Bay, The Singapore Zoo, Wildlife Reserves : International Year of Forests, LAMC Productions, From art directing to designing for title sequences, boardroom GUIs, musicians & nation-wide scale projects.
In 2011, he was put on Singapore’s first ever multi-platform for raging artists, THEM.SG. His work for METAL STARGAZER, an event curated under the direction of Co-Founder of Phunk Studio, Alvin Tan, took his work to another level.
In 2012, Sid began freelancing for Major Projects commissioned by brand giants Ogilvy, IBM & Certis Cisco. His work for them includes GUI design, 2D & 3D Conceptualization & Animation. Sid then graduated from college & was given a shot as an Intern at one of the top Emmy Award Winning studios in the world, BL:ND, A multidisciplinary design studio in Santa Monica, Los Angeles, California.
In Early 2013, Sid co-founded a Film & Design collective, called “Set In Motion” that pushes the limits of live cinematography, covers huge scale events, recently accomplished Camp Symmetry Singapore 2013, Bring Me The Horizon Sempiternal Tour 2013 Live in Singapore, Metallica Tour 2013 Live In Singapore, Chris Tucker The Return Tour 2013 Live In Singapore.