America’s Next Top Model promo
Just before years end, the CW network approached us to create the promos for the new season of their hit show, America’s Next Top Model. The network had come with a photo shoot of the models already complete,looking to see what could be done. This season’s image campaign explored theidea of ‘folds’ as a conceptual hook and aesthetic.
In our design phase, we explored various directions to articulate the folding concept. We uncovered a range of ideas creating elements from origami to paper folded architecture and using techniques inspired by kaleidoscopes and stop motion. The fashion forward design of the wardrobes from the shoot inspired a modern and artful approach to the overall design direction.
With a limited schedule to produce the project, a well-planned pipeline was an important aspect for us. It allowed us to advance from the design into the post process while remaining rather transparent with the client. From previsualization to final composites we were able to create a clear path of our creative process toward final delivery.
America’s Next Top Model airs on the CW on February, 25.
February 7, 2009 at 1:49 pm
amazing.
February 8, 2009 at 1:01 am
Woo hoo! Great job guys. Love the style. Tom is still straight killin' it.
February 11, 2009 at 5:08 am
frikken amazing. im jealous.
February 11, 2009 at 4:54 pm
check this out: http://www.glossyinc.com/psyop/converse.html
February 11, 2009 at 5:58 pm
Nicely done. But a HUGE rip off of the converse ad.
February 11, 2009 at 7:36 pm
I think I saw this somewhere before......something about shoes and santogold
February 15, 2009 at 8:56 am
awesome!
February 15, 2009 at 11:12 pm
Perhaps unpublishing this project would be good to fend off further rags.
February 16, 2009 at 8:59 pm
To those criticizing the similarities to the Psyop spot, get your heads out of the sand.. EVERYTHING in mograph looks the freakin same! Blind did a great job executing this spot, especially reading about the circumstances.
March 7, 2009 at 3:34 am
"Let the person among you who is without sin be the first to throw a stone at her."
March 9, 2009 at 4:13 pm
Look, it is well executed. Why troll just because you have seen something similar before? Similarities are in everything. What else can be so similar? Hrm ... web design, print design, music, clothing, film, baby names, hair styles (drop your faux-hawks now, people!), blogs (sigh), etc. Great Job Blind!
March 14, 2009 at 12:43 pm
Wow. Your work is quite amazing. Though it may be similar to the Psypo ad, you took the whole paper effect to the next level. Origami flowers, fully colored "paper dolls", and animated folding and confetti. Awesome work, Blind.
March 27, 2009 at 3:26 am
Eliz - this is a quote from Chris: "It is really pathetic to see all these comments that ignore the design and production of this spot, which what the discussion should be about, and instead bringing up childish comments regarding its style similarities to the Psypo Converse ad." OK that is not complaining. Geez
March 31, 2009 at 3:59 am
Here ya go..... ORIGINAL - http://www.youtube.com/watch?v=vy2169jWJ6k PSYOP - http://motionographer.com/theater/ray-ban-colorize/ end of discussion.