Bright House Network Bundles Campaign

Orlando based Ad Agency, Fry Hammond Barr had returned to Blind with a four-spot campaign for Bright House Networks. The campaign was designed to promote the Bright House bundle services of HD digital cable, high-speed internet and digital phone. Our challenge was to depict these bundles in a unique and visually engaging way.

Finding our inspiration through pop-up books and paper constructed models, we imagined scenes which sprung to life as a TV or laptop powered up.

It was a great collaborative effort from Fry Hammond Barr and Blind in creating each of the spots. Weve been big fans of Blinds work for awhile and this seemed like the perfect opportunity to work together, said John Logan, creative director and copywriter at Fry Hammond Barr. We didnt have much to workwith when we started, just some bad footage and a rough script. Once we closed in on the treatment and got into production there seemed to be a point in every creative meeting with Blind where I said, You can do that? Since the message was retail, we had to make the visuals amazing and Blind totally delivered.

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