First National Bank - 150 Years

A series of spots celebrating the 150th anniversary of Omaha’s First National Bank, the country’s largest privately owned bank. Each spot features several real people giving first person testimonials to camera, while elements of their life and environment are constructed around them.

As each person relates how First National Bank has been important to them, it becomes clear how personal the connection between the customers, employees and the bank can be. Several local celebrities appear in the spots, including the Mayor of Omaha, Mike Fahey, Nebraska Cornhuskers Coach Bill Callahan and the founder of TD Ameritrade, Joe Ricketts.

The design of the spots was so well received by the branding team at First National Bank, that the look was extended to the bank’s print ads, in-branch displays, outdoor billboards and brochures.