Symbicort
Early this year Creative Director Tom Koh teamed up with our NY office to launch a fresh new brand spot for Astra Zeneca’s pharmaceutical product, Symbicort. It being the products first broadcast ad campaign, the expectation was for these spots to not only establish a memorable image for the brand but to set them apart from the competition. Expanding on the existing brand element of the human silhouette, Blind created a world rich with color and dimension to bring the spot to life.
None of the video clips on this site are visible in Firefox 3 on PC. I thought it was just me but the same thing happened to a friend.
the white X's are tracking marks, that are actually stuck to the greenscreen, that way you can track the environment in after effects. sometimes the environments are designed ahead of time, and sometimes they are done later. it really depends on the project.
Hie i'm sorry to ask this but i'm an upcoming graphic designer. i havent yet done kl stuff like you but i'm hoping to do so this summer. i like how you used the green screen. so do you create ur environment 1st in photoshop/illustrator/flash/after effects before you insert ur chromer keyed footage. also it might seem like a dumb question but what are the white X's for on green screen and how do i bring that up in after effects. thanks.