Symbicort
Early this year Creative Director Tom Koh teamed up with our NY office to launch a fresh new brand spot for Astra Zeneca’s pharmaceutical product, Symbicort. It being the products first broadcast ad campaign, the expectation was for these spots to not only establish a memorable image for the brand but to set them apart from the competition. Expanding on the existing brand element of the human silhouette, Blind created a world rich with color and dimension to bring the spot to life.
August 13, 2008 at 3:37 am
One thing that bugs me is that why is the actors and and the main actress all black instead keeping her in color?
September 17, 2008 at 2:04 am
I thought for sure that the silhouette effect was used to cover a mistake. Now I learn that it *is* a mistake.
January 13, 2009 at 7:49 pm
I have to agree - the end result is really creepy. People can trust others when they look them in the eyes; here there are no eyes to look into. Therefore she seems deceptive and unapproachable. Sorry.
January 22, 2009 at 6:20 am
I was certain it was amy brennamen.
January 26, 2010 at 8:03 pm
Yeah, very bad idea for an ad. Makes me feel like I'm in some terrible future world. And not in a good way.