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Walgreens “Affordable Essentials”

In a recent feat of speed, skill and creativity, the Blind team created a charming spot for Walgreens in a remarkably short period of time! With just 9 days in the production schedule to design, build-out and animate the spot, CD Vanessa Marzaroli led her team to victory, shattering the previous records for abbreviated production schedules held by “Crazy” for Gnarls Barkeley and “LoveStoned” for Justin Timberlake.

Short on time but not on quality, the resulting piece features seven fully rendered household products, including Pantene, Tide and Charmin, that come together to form a house, complete with chimney and white picket fence. The spot offers consumers the chance to find the things that they need around the house for less, at Walgreens. The only thing that our team needs now is a nap!

WATCH


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5 Comments

  1. Just passing by to say hello. 9 Days only?!!? You guys are crazy :) Keep up with the awesome. Cheers,
    Christian
    March 7, 2009 at 2:41 pm
  2. Nice, Vanessa ... and the rest of Blind.
    Jason
    March 9, 2009 at 4:04 pm
  3. es muy lindo this work
    facundo
    March 11, 2009 at 1:51 pm
  4. PRIME TIME
    Kenneth John Kegley
    March 13, 2009 at 3:00 pm
  5. was this inspired by the target ads?
    Jose
    March 28, 2009 at 5:38 am

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CLIENT

Agency
Downtown Partners Chicago
Creatives
Joe Stuart, Amy Ditchman, Jim Schmidt, Tim Bunker
Producer
Will Meyers

CREDITS

Director
Vanessa Marzaroli
Production Company
Blind Inc.
Creative Director
Vanessa Marzaroli
Executive Producer
Dave Kleinman
Post Producer
Keith Bryant, Amy Knerl
Art Director
Matthew Encina
Designers
Will Goodan, Chris Saunders, Satomi Nagata, Vanessa Marzaroli
2D Animators
Matthew Encina, Jiaren Hui, Yan Ng, Mitchell Anderson
3D Animators
Matthew Encina, Jiaren Hui, Chris O'neill, Yan Ng,
Storyboard Artist
Vincent Lucido
Director Of Photography
Toby Pederson, Rick Spitznass

TOOLS

Fonts/Type
Trade Gothic