Whopper Virgins

Adding to the list of projects Blind has joined together with documentary filmmaker Stacy Peralta comes Crispin Porter + Bogusky’s “Whopper Virgins” campaign for Burger King. The filmmaker and agency scoured the world, seeking out those who had no knowledge of a burger’s existence and conducted the ultimate taste test between the Whopper and McDonald’s Big Mac. Could it be possible? After traveling through exotic and outlying regions, running burgers from cities to villages and hauling a broiler by helicopter, they found their answer.

Back home in Santa Monica, California, Blind collaborated with the traveling Crispin team to create the end mnemonic and graphics to promote the “Whopper Virgins” online campaign. The spots launched in November 2008 and the online documentary can be seen at whoppervirgins.com.

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