Gap: Sound of Color
What do black and white sound like?
To promote their colorful spring and summer collections, Gap enlisted Chris Do and the Blind team to create a video for Danish post-punk duo Sune Rose Wagner and Sharin Foo, better known as The Raveonettes. With only three weeks to conceive and complete the project, the team executed an edgy and elegant exploration of the contradictory forces that black and white represent.
‘Black and White’ utilizes light and shadow to convey the opposing themes of the piece, including love/hate, life/death, young/old, daydream/nightmare, and ugliness/beauty. The narrative unfolds through an innovative mix of shadow puppetry and animation, as two-dimensional characters come alive in a colorless world, underscored by The Raveonettes’ haunting vocals. A majority of the elements used in the video were shot in-camera, and puppeteers’ hands and rigging are often left in the shots to create a more spontaneous and organic aesthetic. The piece retains its whimsy through unexpected visuals, references to the beloved Danish fairy tales of Sune’s youth, and a richly textured physical and emotional landscape that can only be fully experienced after multiple viewings.
June 12, 2008 at 12:21 pm
I love this one, so elegant in black&white and so much depth!
June 12, 2008 at 1:49 pm
very nice!!!! good workk!
June 13, 2008 at 8:40 am
It is outstanding! I love black and white and it brings out the talent of Blind Studio gurus.
June 16, 2008 at 12:49 am
Stunning piece of art and creativity!
June 16, 2008 at 12:51 am
Stunning piece of art and creativity! How long did it take to be finish, from the first day of shooting? Hugs!
June 16, 2008 at 7:37 am
we had a little under 3 weeks to complete the entire project. that includes time to come up with an idea. about one week into the project, we got the concept signed off on by the client. a week later, we shot the puppets and elements. my guess, is that we completed the cut and animation in a week. lots of long nights and weekend time.
June 29, 2008 at 5:33 pm
Awesome stuff!!
June 29, 2008 at 5:39 pm
Awesome stuff!! What is the name of the tune? Found more than 60 tunes under The Raveonettes on amazon.com but none of them sounds like this one..... Enlighten me pleazzzzz!
June 30, 2008 at 7:52 am
you guys rock
July 3, 2008 at 3:44 pm
I believe the Raveonettes tune is titled "Black & White".
July 24, 2008 at 10:58 am
awesome look! well done!
August 4, 2008 at 3:47 pm
Wow!!!! this is really incredible, very well done :D
August 4, 2008 at 3:48 pm
Wow!!!! this is really incredible, very well done :D chao, Daniel
August 7, 2008 at 12:54 pm
uuhuhu!
August 23, 2008 at 5:28 am
i like it !!! :0
August 26, 2008 at 7:44 pm
Not too shabby.
December 4, 2008 at 3:26 am
such a great job. I just love it!!!!!!!
March 9, 2009 at 5:20 am
woow, great, beautiful, moving
March 9, 2009 at 7:27 am
hmm..what is the song title? Really nice video!
March 9, 2009 at 7:27 am
I got the music title! thanks!
April 26, 2009 at 11:46 am
I work with shadow puppets and to see them animated like this is inspirational.
April 28, 2009 at 3:34 pm
really nice work, love it!
June 18, 2009 at 2:38 pm
woow, great, beautiful, freat stuf
August 3, 2009 at 7:44 pm
Amazing music video, just as awesome as the song. Unique style and process.
September 9, 2009 at 11:18 am
I like this very Interesting work. From your web site I learned a lot of knowledge. thanks.
March 2, 2010 at 5:33 pm
[...] Raveonettes through the Gap/Sound of Color project and was instantly converted when I heard “Black & White“. Now, a year later, with the release of “Heart of Stone“, fans of their sound [...]