OppenheimerFunds Print
In addition to producing the breakthrough TV campaign for Oppenheimer Funds, Blind was challenged with translating the visual language of ‘Numbers’ into 2 print ads for the Wall Street Journal and Barron’s.
BL:ND had the same goal of creating worlds comprised of financial data figures visually presenting the campaign slogan: “It’s what the numbers can add up to for you.” These ads focused on two simple metaphors; an escalator represented a time-tested approach to investing and hot air balloons represented customization of asset allocation funds. Together these ads presented financial environments that not only carved concrete destinations for achievement of financial goals, but provided a comprehensible means of traveling toward them.
View these final images and let us know your thoughts!
January 15, 2009 at 2:58 am
I appreciate seeing the multiple phases of the project. Creative work for sure. I really like the number type treatment.
January 21, 2009 at 3:01 am
nice work.
February 16, 2009 at 8:07 am
sweet designs!!
March 3, 2009 at 2:08 am
The color blending with the gray scale is very impressive. Thank you.
March 7, 2009 at 2:32 am
so cool,i like this!
March 13, 2009 at 8:55 am
This is truly amazing. Excellent work guys! Love the perspective.
June 23, 2009 at 5:36 am
the version before or even the one on which has all the red marker notes are compositionally more interesting the final one, though I do like the landscape blending into the 3D environment in the last image. very cool!