This how to video re-imagines Ancestry.com as an encompassing experience that allows users to discover more about themselves.

Having worked together on several spots in the past, the team at Ancestry.com reached out to Blind again to develop their new 2013 TV Campaign. Our task was to help them craft an effective visual language –evolving and elevating their already rich brand– to help Ancestry.com tell their stories through design and animation.

Being involved so early in the process allowed for our team to have an open and productive creative dialogue with the folks at Ancestry.com. We were able to explore various possibilities, until together; we came up with an aesthetic solution that addressed their communication objectives.