Honda Fit is Go!

Director: Chris Do "Boy"

http://www.blind.com/assets/uploads/2011/10/Fit_012.jpg

Fit is Go!

It’s metro-fierce, but don’t let its clean, sultry lines fool you: this car packs a punch, proving that good things really do come in small packages. It’s the all new Honda Fit: the hero of Blind’s latest interactive endeavor with RPA. CD Chris Do and AD Sakona Kong drew on their passion for comic books, manga and anime to create a dark and dramatic world for the Fit to exercise its superpowers. Go to www.honda.com and click on ‘Fit’ to see it in action!

Web.

Style Frames
Storyboards
Included to show you how I block out shots based on the agency script. I find that these doodles help me to think through the story I want to tell.
With the rough idea worked out, the team of designers can quickly build more rendered versions using Photoshop and whatever tools necessary to communicate the overall look and feel.
These are used to communicate with your Line Producer and Director of Photography with what you want to accomplish for the shoot. Often times, an experienced producer can look at the shooting board and quickly rearrange the sequence to optimize the shoot schedule. They will group things together that require similar lighting setups or lenses.
These were drawn by Vincent Lucido. When we look for artists to work with, I prefer illustrators with a comic book background because they know how to frame shots dramatically.
Ever wonder how they shoot those car commercials where the camera pushes into the car? Well, for starters, the manufacturer has cars with no doors and detachable roofs just for this purpose.
My lame sketch to provide modeler, Jason Tsai, some point of reference for structure that I wanted.
Mmmmm. Ambient Occlusion. Something about an unlit, untextured model gets me excited. You can see the detail that he
RPA asked us to treat the running footage so that it would appear as if the car was shot at night. Some extensive roto work had to be done so that we could isolate the car from the road and sky. Each component had to be color corrected separately in order to achieve the illusion of night. We tracked in some lens flares for the headlights to add the finishing touches. Shooting day for night is a technique that

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Honda Fit is Go!

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