Jeff Buckley “Just Like A Woman”

Sony

An interactive slice of life

It’s not every day you’re given a chance to work on something special—let alone collaborate with a creative soul that left such a beautiful mark on the world.

Prior collaborators, Interlude, met with Blind Creative Director, Greg Gunn, to talk about creating an animated video for the late singer. After a brief conversation with Interlude CEO, Yoni Bloch, everyone felt that we had something special on our hands.

Jeff’s performance of this song—originally by Bob Dylan—is sensational. It’s as if he imagined there was an orchestra behind him while he performed. We wanted to make a video that captured that drama and give him that orchestra.

The end result is a beautiful mixture of artistry from many disciplines. The development team, Interlude, built new technology to achieve the desired effect. And with a blessing from Jeff’s mother, supplemental orchestration was recorded to bolster the original song.

jeffbuckley.com

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Developing the Story

“The idea for this story came from the maze of emotions that we all experience throughout our relationships. Depending on your emotional perspective, the simplest activities can feel very different."

Greg Gunn, Creative Director

 

To capture this idea, we developed a story that follows a couple over the course of one day. As the viewer, you’re able to control how the characters feel at any given moment by changing their relationship to each other with a series of clicks.

Every decision you make along the way affects key moments in the video that ultimately change the underlying orchestration of the song. This emotional interaction creates a beautiful and personal experience for everyone that watches it.

Designing The Experience

Below you’ll find a brief making-of video that pulls back the curtain and talks about how teams from all over the world joined forces to make this video.

Credits

  • CLIENT

    Sony

  • CREATIVES

    Adam Block (President, Sony’s Music Legacy Recordings)

  • PRODUCTION COMPANY

    Blind

  • CREATIVE DIRECTOR

    Greg Gunn

  • DIRECTOR

    Greg Gunn

  • EXECUTIVE PRODUCER

    Tobin Kirk, Yoni Bloch (Interlude)

  • POST PRODUCER

    Scott Rothstein

  • ART DIRECTOR

    Paul Kim, Greg Gunn

  • DESIGNERS

    Angie Son, Chuck BB

  • UX

    Tal Zubalsky

  • TECHNICAL DIRECTOR

    Daniel Zhang

  • 2D ANIMATORS

    Matthew Everton, Ross Plaskow, Peter J. Lee, Rachelle Moon

  • DEVELOPER

    Interlude

  • SOFTWARE

    Photoshop, After Effects, Flash

  • MUSIC

    Jeff Buckley “Just Like A Woman”, Daniel Koren (Composer)