As fans of Frank Miller’s seminal pulp, noir, graphic novel “Sin City”, creative director, Chris Do and the Blind team, set out to create an homage to the iconic comic. In conceptualizing the piece, they sought to recreate a stark, dramatically lit, monochromatic world as the backdrop to a fiery red Mini Cooper S. The storyline depicts a driver slipping into his subconscious, where he daydreams about racing through an empty parking structure.