OppenheimerFunds Print
In addition to producing the breakthrough TV campaign for Oppenheimer Funds, Blind was challenged with translating the visual language of ‘Numbers’ into 2 print ads for the Wall Street Journal and Barron’s.
BL:ND had the same goal of creating worlds comprised of financial data figures visually presenting the campaign slogan: “It’s what the numbers can add up to for you.” These ads focused on two simple metaphors; an escalator represented a time-tested approach to investing and hot air balloons represented customization of asset allocation funds. Together these ads presented financial environments that not only carved concrete destinations for achievement of financial goals, but provided a comprehensible means of traveling toward them.
View these final images and let us know your thoughts!
I appreciate seeing the multiple phases of the project. Creative work for sure. I really like the number type treatment.
nice work.
sweet designs!!
The color blending with the gray scale is very impressive.
Thank you.
so cool,i like this!
This is truly amazing. Excellent work guys! Love the perspective.
the version before or even the one on which has all the red marker notes are compositionally more interesting the final one, though I do like the landscape blending into the 3D environment in the last image. very cool!
Awesome! Thank you for showing the process on this one. Really great concept and design work!