Making Sense Of Uncertain Financial Times
In these challenging economic times, it’s hard to make sense of what’s going on. That’s why, now more than ever, agencies and their clients are looking for new ways to save money on production while not compromising on creative excellence. In light of the looming economic news, no one would fault a company like OppenheimerFunds for panicking. Instead, they did just the opposite. With the help of agency Euro RSCG, OppenheimerFunds proceeded with a bold new campaign that reaffirms audiences about their long-term, disciplined investment approach. However, they needed a prudent way to move forward.
OppenheimerFunds and Euro RSCG started by teaming up with design studio, Blind Inc., to solve a complex, multi-faceted campaign launch that incorporated television spots, print ads, banner ads and a companion micro-site. By working with a single vendor, OppenheimerFunds realized an estimated 20% cost savings in production.
“Because we were handling the live action shoot, editorial, post, print design, banner ads and microsite development, we could be more flexible with our budgeting,” comments Blind Executive Creative Director Chris Do. “We didn’t need to make the same production mark-up on the shoot if we knew we could make money in other areas,” adds Do. Additionally, time and money was saved by streamlining the production process and eliminating the inevitable learning curve as the project is handed from the live action production company to the editorial company, then ultimately to the post house. Having a single company produce the project from conception to delivery ensured a higher level of quality and a more singular artistic vision. “It’s often times that things are missed during the handoff between director and designer,” notes Do. “When we shoot, we envision the post work that will inevitably shape the look of the footage as well as the environment.” This kind of singular vision and project management ensures there will be few post-production ‘surprises’.
As an added benefit, assets such as 3d models, texture maps and lighting set-ups are transfered from one department to another, thus saving clients from the expense of rebuilding assets. Sharing assets afforded the clients not only a monetary savings, but also a time savings as well. And, in the case of the microsite, timing was critical. The schedule mandated that Blind begin development of the print ads and microsite concurrent with the broadcast team’s development of the tv spots. As such, there was a necessity for constant communication between the various broadcast, print and interactive teams. “It’s hard to imagine how else this could have been done given the circumstances,” comments Do.
Who can you trust in these uncertain times with your money? You can start with a company that is as prudent with how they spend their own money OppenheimerFunds.
