Optimum

BLIND recently teamed up with the newly formed Arcana Academy to create a series of spots for Sealy. Raising the bar both creatively and suggestively, Shane Hutton and Lee Walters came to us with a request for an ethereal take on the Sealy Optimum spot. The mattress is designed to pull heat away from your body to create an optimum sleeping temperature, and as such the challenge became to visually represent heat and cold in an informative, yet elegant and graceful way.