Ubisoft TOM CLANCY'S

It’s no secret that we love playing video games. Give us a gun, a few friends and we’re happy as a clam. Just don’t call us for a few day. So naturally, when Ubisoft came calling about creating an updated mnemonic for their brand Tom Clancy’s, it was pretty much a head shot with a 50 cal sniper gun (in non nerd talk, that translates to “hellz yeah.”) The objective was rather straightforward, update the familiar Tom Clancy’s “clang” tag for use in games, commercials and theatrical applications and integrate it with the Ubisoft brand into a neat 5 second package. Okay, so maybe it wasn’t that simple.

Luckily, we had some help from our friends Hugh Barton and Sean Holt from Glue to provide some cool sound design.

For the visuals, we decided to use “information warfare” as the basis of our concept and translated that into a hyper kinetic virtual “war room”. After all, whoever controls the information determines the outcome of the battle. That’s what we found on the internet at least, so it must be true.

Branding and Gaming.