Snickers w/ The Black Eyed Peas

Here are some images from a project in which we helped design a few style frames for BBDO’s “Instant Def” starring The Black Eyed Peas.

The idea was created by advertising agency BBDO New York in collaboration with Form TV’s Jesse Dylan and will.i.am, who also created the theme song and mixed music for all of the “sodes.”

Snickers plans a limited flight of print media buys in support of Instant Def. In-theater advertising began Memorial Day weekend, showcasing the trailer in top 10 markets. The In-Store Sports Network, FootLocker, FootAction and Champs stores nationwide will showcase the trailer during the months of June and July.  Public relations efforts for the Instant Def campaign will have a heavy online concentration, using a grassroots approach to create buzz surrounding the webisodes, as well as online promotions with key websites.

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